For SolaRise, this might read: ‘Our vision is to eradicate the use of kerosene in sub-Saharan Africa. Kerosene is a dirty, expensive fuel that damages health, and is used in low quality products such as kerosene wick lamps, which are polluting, dangerous and emit poor quality light. We will sell solar kits, comprising a solar panel, battery & charger, and 6 LED solar lights, to rural households that currently have no alternative to kerosene. Our solar kits will provide all the electricity needed by the household for lighting, as well as radio and mobile phone charging. Households that buy our kits will therefore no longer need to use kerosene, benefiting their health, and will save money. At scale, we will achieve our vision of an Africa free from kerosene usage’.