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What is your mission?

Now that there is a clear vision statement, your mission statement is going to build upon it, taking into account the problem analysis.

A Mission statement has the structure “We will achieve X [our vision] by doing Y”.

In this context, “X” is the impact that you wish to achieve (as set out in your Vision Statement), and “Y” is the action that you undertake in order to bring about that outcome.

Examples of Mission Statements might be:

  • “We will ensure that every young person in Pittsburgh can go to college regardless of parental income by providing scholarships
  • “We will enable every person in India who has cataracts to be cured by providing affordable, low-cost surgery” (Aravind Eye Hospitals)

Case Study

SolaRise Mission Statement

SolaRise might adopt the following Mission Statement:

We will ensure that every rural off-grid household in sub-Saharan Africa stops using kerosene by providing them with low-cost, high-quality solar home systems

SolaRise’s theory of change is that installing solar home systems into rural off-grid households will provide them with clean, affordable energy.

Note: The implicit assumption that needs to be demonstrated is that installing the solar panels does in fact displace the use of expensive, dirty fuel such as kerosene. They can demonstrate this by collecting evidence that households that use solar panels no longer use kerosene.


Create a Mission Statement. Select one of the options, which you mapped out in the previous step.

In one sentence, write out a Mission Statement of the format “We will achieve X by doing Y” where X is the impact that you wish to achieve (your vision), and Y is the action or set of actions you explored in the previous step.

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