How deep is your impact?

Not all work performed by social ventures on behalf of their beneficiaries is of equal depth. A public health campaign that seeks to influence millions of people with its TV adverts, for example, is not operating with the same level of depth as a social venture that works intensively with a small group of blind people for one year, helping them regain the skills to get back into work.  

You should be able to decide if your venture seeks to have a wide but lighter impact, or goes deeper with fewer people. Neither is right or wrong; the correct approach will depend on the nature of your project. But you should be clear which you seek to be in your own mind and with investors.

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